Pinterest is also known to drive a lot of traffic for businesses that use it to their full advantage. What’s more, those users are largely women, making it a valuable channel for businesses trying to reach female customers. Pinterest is a popular platform for consumers with a reported 450 million monthly active users as of Q2 2021. ![]() ![]() In this post, we’ll explore why Pinterest marketing can’t be overlooked and share 10 tips from the experts to make Pinterest marketing a win for your business. But, while Pinterest lags behind giants like Facebook, which made $84 billion in advertising last year alone, it is still a valuable social media channel for businesses looking to engage customers, build a brand community, and even drive purchases. When you think of social media marketing, Pinterest might not be the first platform that comes to mind.
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